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Alliteration

When you read my public speaking book you will learn that humor doesn't always need to be outrageous to be really effective. Alliteration is a mild form of humor you can use in your presentations. Alliteration is defined as the repetition of the same first letter or the same first sound in a group of words or line in a poem. 

You see alliteration used in advertisements all the time because it tends to catch your ear and eye. Learning to catch audience's attention is taught in my public speaking book. One of my funny speech topics is titled 'Pranks for Profit: Confessions of a Paid Practical Joker'. It has four 'p' sounds. 

Here is an example of alliteration used to give a positive message.

'We (B)agged the (B)aldridge award (B)ecause our (B)rainy, (B)eautiful (B)usinesspeople are the (B)est.' 

If you have a negative message you have to give you can soften the impact without appearing uncaring. Example: 

'The strike by one of our suppliers has put a (C)runch on our division. Even though we are (C)runched, we are still (C)reative. We are still (C)redible. And we will (C)onquer this problem.' 

Alliteration in this area can heighten the glow, or soften the blow.

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