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Cool Color Commentary

My public speaking book will  show you that during your presentation you can use different colors to convey a certain meaning or purpose.

Flip Chart Color
As a presenter you can use color for maximum benefit...

• Do not do the whole chart in red ink.
   
• Avoid purple ,brown ,pink and yellow inks.
   
• Blue, black and green inks have the greatest visibility.
   
• Blue is the most pleasing color to look at with red coming in second
  (note: pleasing to look at and visibility are not the same)
   
• Permanent markers give the most vivid color but dry out faster if
  you leave the cap off. They also frequently bleed thru to the next
  page. Forget trying to get the ink out of your clothes, its pointless.
   
• Water colors are less vivid and squeak when you write. Ink will wash
  out of clothing.

Use Color Thoughtfully

My public speaking book shows you how to catch people's eyes by...

• Using bright colors for small graphics to make them stand out.
   
• Using subtle colors for large graphics so they don't overwhelm.

Use Color Psychologically

My public speaking book shows you how to change people's minds...

According to Greg Bandy in Multimedia Presentation Design for the
Uninitiated certain colors evoke certain emotions.

• PURPLE = Regal, Mysterious
• GREEN = Organic, Healthy, New life, Go Money
• ORANGE /YELLOW = Sunny, Bright, Warm
• RED = Brutal, Dangerous, Hot, Stop!
• DARK BLUE = Stable, Trustworthy, Calm
• LIGHT BLUE = Cool, Refreshing
• GRAY = Integrity, Neutral, Mature
• WHITE = Pure, Hopeful, Clean
• BLACK = Serious, Heavy, Profitable, Death

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